Someday You Will Learn the Secret to Business

But probably not today, you're likely too stubborn.

Here is the big secret: I hope you are ready.

“Get attention to what you offer and deliver on your promises.”

The sad truth about this secret is that even if you read or hear it right now, you still haven’t learned it.

Learning it requires you to pay a cost of time and pain.

You’ll Enjoy the Playground of Distractions

Overlearning

Perception has taken the wheel in your life.

The success of others on YouTube has you trapped in a learning loop.

You choose to watch 100 YouTubers explain how to set up a funnel in 100 different ways instead of just doing it yourself.

Just one more podcast episode away, and THEN you will finally be ready!

I challenge you never to consume content on a topic you have mastered again.

Talk about freedom.

Overcommitting

Yes, yes, and more Yes to crap you shouldn’t be doing.

Like crack cocaine, all the yeses people can get from you will make them want more.

But there are other ways than “YES” to overcommit yourself.

You charge less than what you or your offer is worth, so you cannot afford to hire help.

You offer TOO MANY options, which will also make hiring someone hard because now you need a Swiss Army Knife human to fulfill your offers. (Sorry honey, not everyone is multiskilled like you.)

You can build yourself a business trap really quickly.

Do you know what another name is for “business trap”? A Job…

Congrats, you’ve built a job. The thing you were likely trying to escape.

Overcomplicating

A notebook and Google Calendar / Tasks is all you need.

But no…

20 SaaS products draining your business banking account of precious revenue later, and you are still searching for that UNICORN of productivity.

Constant tweaking and tinkering.

Your plant needs sunlight and water. Not schema markup

I see this all the time in business.

It takes one article or someone whispering in your ear to send you into a hackathon of fixing what isn’t broken with the minutia of tactics you perceive to be one-size-fits-all.

In the same way, supply and demand are real things, and so is the KISS method.

Pull yourself together and focus.

You are missing something essential with this overcomplication, which you will learn below.

You’ll Pursue the Shiny Objects

In that playground of distractions, you will look across the sandbox at little Johnny or Susie and see the toys THEY are playing with.

You will see how Johnny uses one toy a certain way and think to yourself: I want that toy, or I should play with my toys like he is.

You might think that if I played with my toys the same way, I would experience the same joy that Johnny and Susie are experiencing.

I’ve talked with countless business owners who salivate at their competitors' greener grass, which, for all they know, is spray-painted.

Don’t be that plane that takes off toward its destination but is one or more degrees off course, never landing but maybe crashing.

You can one day have the two in the bush once you have the one in hand firmly grasped.

You’ll Do All of the Above Instead Of

Focusing on your buyers.

You need to get their attention to improve their life with your offer.

Focus on finding the attention system that works to attract them.

Focus on creating the offer that works for them.

Focus on delivering your offer to them as best as you possibly can.

This is the core of what business is.

Do this instead of getting lost in the sea of tactics, trinkets, and .00034-second website speed improvements.

Do this instead of focusing on ANYTHING that isn’t helping your buyer.

What you will find is that your life will become less complicated.

I Have Simplified Business For You

But will you simplify it for yourself?

None of what I say above is to tell you that you will not find some success early on and along the journey.

But could you have shortened the distance between where you are and your vision board?

If you have read this far, you have likely figured out that I’ve already paid the price of time and pain.

The tone of this post may be taken out of context or even upset you.

I am not sorry about that.

Get mad, and take massive action for your buyers and yourself by proxy.