It's Not Dead Until You Kill It

Marketers are notorious for declaring something dead. Don't buy into their attention seeking nonsense when making business decisions.

If I had a dollar for every time I have seen content declaring something in marketing dead, I would probably be sitting on a beach somewhere with a fruity drink in one hand and a book in the other.

Sure, for the person creating the content, the thing is probably dead. They killed it.

But for you? Not yet.

So many factors go into how, where, and why buyers …