It May Shock You, but Not All Business Owners Want to Be a Brand

Is a personal branding required to grow your business going forward?

There are millions of businesses, some you have purchased from, that you will never know who founded or is running it. But they are still crushing it.

According to the SBA in 2023: There are 33,185,550 small businesses in the United States.

It might just be me and my algorithm, but I’ve been inundated with people telling me I need a personal brand.

I can o…